Todd Finn - RE/MAX Partners



Posted by Todd Finn on 10/15/2017

What does it take to generate interest in your home from the right homebuyers at the right time? Marketing is paramount, and using all of the marketing tools at your disposal will make it easier for any home seller to connect with prospective homebuyers consistently. Today, many high-quality marketing tools are readily available to home sellers, including: 1. Social Media Facebook and other social networks now empower home sellers to share details about their residences with homebuyers from around the world. Furthermore, social media is free and easy to use, making it a powerful tool to add to your home selling arsenal. Social media, of course, only ranks as an effective marketing tool if you understand how to leverage it properly. For instance, you'll want to include high-resolution photos of your home with any social media content. You also will want to respond to homebuyers' questions quickly as these queries are posted on social networks, as this may help your home stand out in a crowded real estate market. 2. Virtual Tours Imagine what it would be like if a homebuyer could take a walk through your home even if he or she were many miles away. Thanks to virtual tours, home sellers are able to offer homebuyers a distinct home showing experience, one that is sure to make a long-lasting impression. Before you set up a virtual tour, be sure to consult with a real estate agent. This professional will be able to help you stage your home properly and ensure it looks great to any prospective homebuyer during a virtual home showing. 3. Email Updates Work with your real estate agent to ensure your home is included in any email blasts that he or she sends out. By doing so, you'll be able to maximize your marketing reach and ensure that many homebuyers can learn about your residence immediately. Any email notification should include relevant information for recipients. Therefore, you should ensure that information about your home is included only in email blasts that go to homebuyers who are likely to be interested in your residence. For example, an email blast that is sent to luxury homebuyers should not include information about a tiny house that is now available, as this residence is unlikely to generate significant interest. On the other hand, highlighting your two-bedroom house in an email update sent to first-time homebuyers and small families may be ideal. By doing so, you may improve your home's chances of garnering substantial attention from homebuyers without delay. The home selling process continues to evolve, and thanks to best-in-class technologies, home sellers possess advanced tools they can use to showcase their residences at all times. Discover the benefits of first-rate technologies and be sure to use them as part of your home marketing efforts. With these tools, you'll be better equipped to accentuate the positives of your residence to homebuyers globally and boost your chances of obtaining multiple competitive offers for your house as well.





Posted by Todd Finn on 8/20/2017

When was the last time you examined the lighting in your hallway? For home sellers, you may want to consider revamping the lighting in your hallway. By doing so, you can brighten up your hallway, and ultimately, help make your home more appealing to prospective homebuyers. So what does it take to improve your hallway lighting? Here are three tips to consider: 1. Add Lighting Controls. Although you may already have a light switch to control your hallway lighting, incorporating a dimmer switch or occupancy sensor into your hallway may prove to be a great option to enhance your hallway's overall appearance. A dimmer switch ensures you can brighten or dim your hallway as much or as little as you choose. The added control provided by a dimmer switch enables you to create a certain ambiance that you can share with homebuyers when they check out your residence. Comparatively, an occupancy sensor detects when a person walks through a hallway automatically. This sensor may serve as a distinct feature in your home, one that may help your residence stand out in the eyes of homebuyers. 2. Incorporate Wall Sconces. For home sellers who want to impress prospective homebuyers the moment they enter a hallway, wall sconces may serve as ideal additions. Wall sconces come in many shapes and sizes, allowing you to select lighting that matches your hallway's décor beautifully. Also, wall sconces are available that enable you to create both up and down lighting that can give your hallway a one-of-a-kind look and feel. Try to find wall sconces that deliver a sense of balance in your hallway. By doing so, you'll be able to utilize wall sconces that provide a superior mix of fashion and function. 3. Install Track Lighting. Looking to brighten up a long hallway? Choose track lighting – you'll be glad you did! Track lighting typically runs parallel to your hallway's walls and offers immense versatility. Therefore, it serves as a wonderful option for those who want to make a hallway dazzle day after day. In many instances, you can change the direction of track lighting with ease, too. This type of lighting gives you superb flexibility, and as such, remains an exceedingly popular option in many homes. When it comes to brightening up a hallway or any other area of your home, be sure to evaluate all of the options at your disposal. Remember, you'll want to do whatever you can to help your residence sparkle, and the right lighting may enable you to transform a dull hallway into an eye-catching one. Lastly, don't forget to consult with your real estate agent before you perform hallway lighting improvements or other home repairs. This real estate professional likely boasts years of industry experience and will be able to guide you as you explore ways to make your home more attractive to homebuyers. Take a close look at your home's hallway lighting, and you're sure to find many great lighting options that you can use to help your residence stand out in any real estate market.





Posted by Todd Finn on 11/13/2016

A common question for sellers is if they will owe capital gains tax when they sell their home. The answer to that question: it depends. The capital gains tax law known as the Taxpayer Relief Act went into effect in 1997 but there is still a lot confusion over who pays what and why. If you sell your home you will not have to pay capital gains tax if:

  • You are selling your personal residence.
  • You have $250,000 in profit or less if you are single and $500,000 if married.
  • You have lived in your home for two of the last five years.
  • The home is not an investment property.
The capital gains exclusion can be used as many times as you like as long as it meets all of the above criteria. If you are going to make more than $250,000/$500,000 in profit you will be taxed at a 20% capital gains tax rate on the amount over the $250,000/$500,000 threshold. There are exceptions to the rule. You may be eligible for a tax break if:
  • You need to sell your home because a change in health.
  • You need to sell your home because of a long distance relocation.
  • You are in the armed services and moved to fulfill your service commitments.
Your individual tax situation may be different, so make sure to consult a qualified tax accountant or attorney.  





Posted by Todd Finn on 9/11/2016

Selling a home requires time, dedication and patience. As such, you need to be aware of the biggest dangers associated with selling a residence before you add your home to the real estate market; otherwise, you risk wasting your valuable time and resources. One of the biggest home selling dangers often remains ignored – self-sabotage. And if you're not careful, you may sabotage your chances of selling your residence without even realizing it's happening. So what can you do to avoid the danger of self-sabotaging your home sale? Here are three tips that home sellers can use to eliminate this risk altogether: 1. Be Realistic About the Price and Value of Your Home. Employ a professional appraiser to evaluate your home before you list it on the real estate market. By doing so, you'll be able to better understand what your home is worth and price it appropriately. Also, keep in mind that what you ask for your house may not be what homebuyers offer for your residence. For instance, in a seller's market, you might actually receive multiple offers that exceed your initial asking price. Conversely, in a buyer's market, you may wind up getting numerous offers at or below your original asking price. Regardless of whether you're selling your residence in a buyer's or seller's market, however, it is important to remain flexible. Ultimately, you need to feel comfortable with the initial asking price you set your house and the offers you receive for your residence, and only then will you be able to finalize an agreement that works well for both you and a homebuyer. 2. Act Fast on Any Offers You Receive. It is paramount to prepare for offers before they arrive, as this will enable you to act quickly and efficiently. Typically, you'll only have a short amount of time to decide whether to accept a homebuyer's proposal. And if you plan for prospective offers you'll receive, you can act confidently under duress. Consider how you'll respond if you receive an offer that meets or exceeds your initial asking price, along with how you'll respond to an offer that falls below your initial expectations. Because if you plan for the best- and worst-case scenarios, you'll be better equipped to minimize the chance of sabotaging a home sale. 3. Work with an Experienced Real Estate Agent. Collaborate with an experienced real estate agent, and you'll be able to prevent the risk of self-sabotage. A real estate agent will help you determine the best price for your home and get your residence ready for a home showing. Meanwhile, this professional likely will possess years of experience and ensure you understand the ins and outs of the real estate market, allowing you to make the best decisions possible relative to your home sale. Find the right real estate agent to sell your home – you'll be thrilled you did! With an expert real estate agent at your disposal, you'll be able to improve your chances of finding many interested homebuyers and getting multiple offers for your residence. Understand the danger of self-sabotage, and you can prevent this problem from arising as you attempt to sell your house.





Posted by Todd Finn on 8/28/2016

Knowing who the home buyers are when selling your home can help you create a successful marketing plan. It is important to create a marketing plan around the potential pool of buyers for your home. Each year the National Association of Realtors conducts a survey to find out who buyers are and what they are looking for. Here is just some of what they found: Are you surprised by any of these statistics? If so, what surprised you?